Survey on Media Preference among target beneficiaries of APPEALS Project, Kano State.
This study “Survey on Media Preference among Target Beneficiaries of Agro-Processing, Productivity Enhancement and Livelihood Improvement Support Project in Kano State” was conducted using the survey and Focus Group discussions to collect data from farmers, Heads of farming clusters and presenters of agricultural programmes on radio. Three hundred and seventy (370) questionnaires were administered to farmers in twelve local government areas of Kano state. Likewise, three sessions of FGD were conducted with Heads of farming clusters and presenters of agricultural programmes on broadcast media in Kano State. The study found that farmers are well informed on APPEALS activities through radio,…
Read more