Summary
APPEALS Project, Kano State Coordination office organized a one day Stakeholders sensitization workshop on the importance of platform creation on Market information as a means of strengthening agribusiness linkages and alliances among farmers, processors and marketers along Rice, Wheat and Tomato Value Chains. The objective is to bring together all the identified actors in the three selected value chains to discuss and chart a forward for the creation of a platform that will ease access to market information generation, management and dissemination.
Discussions were centred on Assessing Marketing Information Needs, Developing Marketing Information, Marketing Research, Analyzing Marketing Information, Distribution and Using Marketing Information as well as the concept of Innovation Platform- as a tool for generating Marketing Information.